In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B marketers can serve the buyer

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, as well as various other truths regarding modern B2B advertising. We discuss exactly how the acquiring journey is now totally fragmented and the manner in which community building can help marketing experts take back control of t

Mark Donnigan Marketing Consultant: Your target market no longer wants you to purchase their interest-- they desire you to make it.This implies lead generation strategies require to be revamped throughout the market to far better satisfy the needs of target markets.The first step in this evolution is to produce engaging web content, and the second